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multimedia blog Hacking Batsheva: Cultural Boycott In The Face Of Genocide Nigel Parry, Friday, May 22nd, 2009
As a veteran of the student Anti-Apartheid Movement in London during the 1980s, the notion of cultural boycotts was not alien. After all, cultural boycotts were part of what brought the pressure that ended the Apartheid regime, along with divestment and product boycott campaigns. The Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) was launched in April 2004. Its precursor had been an internationally-disseminated August 2002 statement made by Palestinian academics and intellectuals—both in Palestine and around the world—calling for a boycott of Israeli academic institutions in October 2003. While people may be tempted to dismiss Batsheva as an inappropriate protest target because it is "only" a dance company, its link to the actions of the Israeli government is—and has been for years—a very direct one. As Michelle J. Kinnucan wrote in the Electronic Intifada: The Batsheva Dance Company of Tel Aviv is touring the US and Canada in January, February, and March, 2009. A recipient of public financing since the 1990s, the dance troupe is clearly an Israeli apartheid cultural institution. Writing October 26, 2008, in The Independent of London, Jenny Gilbert reports that the dance company is "funded by Israel's government, its performers include none of Arab extraction, and it is 'proud to be considered Israel's leading ambassador.'" ISRAEL'S SELF-WHITEWASHING Israel has been involved in a process of self-whitewashing itself in the international arena for years, ranging from forays into tourism campaigns such as the early 1990s "It could only be Israel!" and 2007's "You'll love Israel from the first 'Shalom'!" at the top of this page. It was seeing the "It could only be Israel" posters in the London Underground, with predictable images of the Muslim Dome of the Rock and an Israeli model on a beach that gave rise to one of the verses of a song I wrote in 1998, on the 50th anniversary of the creation of Israel:
In 2005, Israel hired both American and British advertising agencies to work on a campaign called "Brand Israel". In truth, this PR campaign has never stopped, and while advertising agencies and slogans may have changed along the road, the story remains the same. According to a 22 November 2006 article in Israel Today, entitled "Survey: Israel worst brand name in the world":
Not much has changed. Writing in the Jerusalem Post on 5 April 2009, former editor-in-chief Jeff Barak reported:
Well, no kidding. The real problem Israel faces it that no matter how many advertising agencies it hires and no matter how many positive images of life in Israel it puts out there, the fact remains that its military occupation of Palestinian land will always be the primary association that people make with the country. People make this association because they are concerned about what Israel is doing to—well—people. Gaza was particularly hard to watch this time round because there was a sense that Israel has reached the point where it is prepared to do anything, so used has it become to living in impunity in the middle of an international community that would be going to war against, and leveling sanctions at, if it were Jews—not Arabs—in the gun sights. AMERICAN COMPLICITY
The leaflet above was an early January creation that I made. The photo of the baby was taken on January 9th in Gaza. Its legs are missing because Israel was shooting at anything that moved and, as corpses could not be retrieved, many were eaten by dogs. I've never been big on using dead baby pictures in any anti-war activism but after Gaza I wanted to stuff one down the throat of every U.S. politician who ever voted to approve military aid to Israel. Enough is enough. Half of our taxes in the U.S. go to war to directly create monstrous realities like this cooked baby. What of the family of this baby, assuming they are still alive, and what of all the people who witnessed this man-made obscenity in reality? What will they think of us as they grow up? How much hate did Israel sow in a single month? There is a video of the baby's arrival at the hospital. It is very hard to watch, but it's probably time you did. The truly disturbing fact is that this video only represents the tip of an iceberg of horrors that Israel visited on Gaza last Christmas. With 1,400 Palestinians killed—only 16.7% of whom were combatants—5,000 injured, and 2,400 homes demolished, it could fairly be said that—according to international conventions—Israel is undertaking a genocide of the Palestinian people. I hung the photo of the baby in my living room for a few days at one point, to force myself to live with it, as people in Gaza—who have nowhere else to go and nothing else to look at—are forced to live with such horrors. It was with that image burned on my heart that I went after Batsheva. Anger is a gift. ISRAEL AS ORIENTALIST PIMP Israel loves to use its women's bodies to draw attention away from the bodies of the Palestinians that it kills, Palestinians just like the burned baby. A New York Times blog entry in early January 2009 noted that the banner images that Israel uses on its army's website represented a form of sexual manipulation: ![]() In past years, Israel's manipulation has been even more crass. In 2007, Maxim magazine published a photo story featuring scantily clad female Israeli soldiers. The article was set up by the Israeli Consulate in Chicago, who were also promoting the Batsheva tour: ![]() TRYING SOMETHING NEW The activism we have been carrying out for years has not resulted in freedom for Palestinians. In fact, life has got far worse for Palestinians in the occupied territories over the last decade. I therefore felt the need to try something new for the Batsheva protest but that absolutely did not mean abandoning traditional forms of protest—demonstrations, leafleting, and letter-writing:
HACKING BATSHEVA Well, no response to the letter, so it was time to look at ways to hack Batsheva. Primarily, I wanted the hack to be duplicable throughout Batsheva's tour. In the end, I settled on creating a poster campaign on the campus of the University of Minnesota a week prior to the Batsheva performance, followed by matching leaflets on the night. I wanted anyone to be able to do it, so while I was perfectly capable of firing up Photoshop and creating something from scratch, I chose instead to fire up Apple's Pages application and start exploring the default template sets. Here's what I came up with. THE POSTER
THE LEAFLET Same creation concept for the leaflet, using a default trifold template from Pages:
I realized that if the leaflet was to end up in the hands of the audience, it needed to be something that would slip under their radar. So the outside was customized to look like a real Batsheva leaflet:
For the inside, this was the time to break out the narrative. If people took these leaflets as they entered the auditorium, they would have time to read them in their seats before the show started.
NINJA DISTRIBUTION To put the posters around campus the week before the event, I sought the help of a couple of friends. Let's call them "poster ninjas".
AT THE MINNESOTA PROTEST
At the Minnesota protest, I additionally created some signs for inside the venue. Before audience members entered the auditorium, venue toilets were hung with alternative "Please wash your hands" signs using the universal icon.
There was definitely some cat and mouse activity going on, with Northrop staff taking down the posters shortly after they were put up. Then activists would hang more. I had someone distract a guard so I could put a wad of leaflets in the auditorium's own dispensers, right next to the Box Office. It was amazing to see people get excited about the protest, not just in Minnesota, but around the country. There was definitely a really good feeling of coming together to try a new angle. And it worked. It was no small thing to see 60 people at an outside protest of an Israeli dance company in 10°F/-12°C Minnesotan winter weather. It was obvious that Gaza had been the final straw for a lot of people. SPREADING THE LOVE Once the leaflets were made, I started seeking out people who would be protesting the Batsheva performances in other cities. For some cities, I already knew who to contact. For those I didn't have contacts, Google became a fantastic ally primarily through a Google Alert for "Batsheva Dance Company" that searched webpages, news sites, and blogs. As protests were announced on various sites, I was able to contact people who were involved and explain the plan. By the end of the story, leaflets would be handed out to audiences in Michigan, Minnesota, California, and New York City. Hearing from several people that they wanted ideas for protest banners, I began brainstorming and publishing rough concepts for protest signs. Some people in other cities took these and ran with them, creating some amazing images. ![]()
REPORT BACK FROM CALIFORNIA GRAND FINALE: THE NEW YORK TIMES The end of the U.S. part of Batsheva's North American tour took place in New York City. By this point, activists had been handing out the leaflets at six different Batsheva performances across the country. In New York, even the New York Times had to acknowledge their presence:
From the article: If you have the skills, which I tried to keep as modest as possible to allow this model to be replicated, there is definitely a lot of value in creating materials that can be used in protests across a whole tour. That doubly applies to materials that slip under the radar and will get a larger take-up among the attending audience. If the Israeli regime will not listen to reason, it's time to start crashing their parties. Nigel Parry is a cofounder of the Electronic Intifada, Electronic Iraq, and Electronic Lebanon. He lived in Palestine from 1994-1998 and worked at Birzeit University, writing A Personal Diary of the Israeli-Palestinian Conflict while he was there. Today he lives and works in Minneapolis, MN, which is as good a place to cause trouble as any. Related Links Related Materials More From This Section • Mock programs expose The Israel Ballet's role in whitewashing war crimes (Monday, February 22nd, 2010) • Mock posters created for Pittsburgh Hillel event hosting Israeli fascist Efraim Eitam (Thursday, February 4th, 2010)
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